Ello might or might not replace Facebook, but the giant social network won't last forever

Ruby J Murray: Ello is the ‘anti-facebook’, positioning itself as a network with a social conscience. It might not be the one to replace the social giant, but Facebook is getting old

Tony Hall's insight:
I wonder how this will pan out. I like the idea of no advertising but I wonder how they will make money? Will they make us pay? I think possibly yes because that is how I see the Internet moving over the next 5-10 year. Maybe even sooner? I also like the simplicity of the design.
What I did find really interesting about this is that I found about Ello from a Facebook post. And underneath the post were three "related links" to articles that were all very much anti-Ello. Hmmm ...